Introducing: #Twittermission

by:  Thom Dunn at 01/28/2013

As Twitter has continued to grow in popularity, there's been a lot of talk in the theatre world about how to integrate it (and other social media platforms / smartphone apps) into performances. Many of you have probably already heard or read about "tweet seats," and the ensuing conversation / backlash around that. But as our Artistic Director Peter said, "from the moment the curtain goes up to the moment it comes down, the art on stage is all the engagement the audience needs. That onstage moment you miss to read or send a tweet could be the one that sends chills up your spine, stirs you with empathy, or sends your imagination wild."

So instead, we've found another way to get involved — but of course, we're going to need your help (hence the "social" part of "social media). Enter: #Twittermission. What's that? I'm glad you asked (he says rhetorically). At select performances, we'll be opening up our Twitter account to an artist, designer, stage manager, or other face behind-the-scenes who will field questions from the audience and answer them in real-time during intermission. The conversation will be displayed on the video monitors in the lobby of each of our theatres, allowing our audience to follow along. And if you don't have a ticket for the performance that night, you can still follow along with us live on Twitter. Think of it as another way to keep the conversation going after the curtain's gone down (and for those of you unfamiliar with Twitter -- our tweets will all be public, so you can still follow along without signing up or having an account of your own). If you're not able to follow along live, the conversation will remain archived on our Twitter feed, so you can go back and read through it any time you'd like!

We'll be hosting our inaugural #Twittermission this Wednesday, January 30, at the 7:30pm performance of Invisible Man. Video / Projection Designer Alex Koch will be on hand to answer your questions, whether they're about the production in general, the integration of video/media into live performance, Pedro Martinez's new position on the Red Sox (hey, he's a Cambridge native), or anything else. Feel free to ask your questions ahead of time as well — we'll compile all your questions and answer them throughout each intermission, making sure to tag your twitter handle in the response (unless you ask us not). Just make sure that you direct your tweets to the @Huntington and include the hashtag #Twittermission.

Sincerely crossing my fingers in the hope that this works,
Thom Dunn
Web and New Media Manager


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About me

Thom Dunn is the Web & New Media Manager at the Huntington, meaning it's his job to play around on the Internet and make things cool. He handles all of the video content and social media as well, and has the biggest computer monitor in the office. Like, ginormous.

Outside of the Huntington, Thom is a writer, musician, and homebrewer. It's all pretty cool. You can find out more about it at


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